IDEMIA Blink
Combining multiple usages in one card

Blink
  • Market
  • Financial Institutions

As our financial transactions multiply, so do the size of our wallets. Consumers need to find a safe home for a growing variety of debit, credit, loyalty and corporate account cards, along with separate cards for joint accounts or multiple currencies. Furthermore, banks are looking for a convenient way to offer their customers either instalment or instant financing. With the innovative Blink card by IDEMIA, banks can include debit, credit and prepaid on a single card, for example, instead of providing their customers with three separate cards. Another possibility is to offer a card with predefined instalment options, giving customers the choice of either paying the whole amount immediately, or spreading the cost over a set number of months. Not only will IDEMIA Blink make their customers’ lives easier, it will also bring new revenue streams to issuers with a ‘top-of-wallet’ effect as the preferred payment card.

Along with its range of applications, the key feature of IDEMIA’s Blink card is its ease of use. A button activates the card and allows the user to select the required application, with the choice being confirmed by the blinking of a corresponding LED. All the applications available in the EMV chip can be used in either contact or contactless format. IDEMIA Blink works in any existing EMV terminal without any selection required on the POS terminal.

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ALL-IN-ONE SIMPLICITY
INCREASED REVENUES AND LOYALTY
EASE OF USE

Key
benefits

  • ALL-IN-ONE SIMPLICITY
    Issuers can offer an innovative solution that allows customers to combine debit and credit cards; personal, joint and corporate accounts; instalment and multi-currency options; all in a contact or contactless transaction.
  • INCREASED REVENUES AND LOYALTY
    By capturing the credit spending of a debit customer, or the payments made by instalment, banks can increase their revenues significantly, while also strengthening the customer’s brand loyalty to their bank.
  • EASE OF USE
    Intuitive with its use of LEDs and convenient with its ISO-standard format, IDEMIA Blink makes life easy for customers and merchants alike.

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