IDEMIA BLINK card

BLINK card – combining multiple usages in one card

By Stéphane Girodon, Head of Business Development, Financial Institutions at IDEMIA

With all the different cards we carry in our wallet— from payment to membership to loyalty cards— it’s quite easy to lose or forget them somewhere.

Stéphane Girodon, Head of Business Development, Financial Institutions at IDEMIA

The simple and practical solution is the BLINK multi-application card. It can combine debit, credit and prepaid in one single card. Or it can be used to offer predefined instalment payment options, allowing customers to choose between paying the total cost upfront or spreading it over a set number of months.
Stéphane Girodon, Head of Business Development, Financial Institutions at IDEMIA

Effortless & hassle-free

Such a card offers an easy solution for a bank as well as its customers. The bank can use the card as a convenient channel to offer its customers new services. The customer can easily use the banking card, which is a product they already have, are familiar with using and trust, to access these new bank services.

The numbers say it all

42% of consumers say they would probably use a credit option if it was added to their debit cardAccording to a global study, independently led by Dentsu Aegis Network, 42% of consumers say they would probably use a credit option if it was added to their debit card. As numerous retail banks are looking for ways to offer their customers credit in a convenient way, a multi-application card can be a very convenient credit carrier.

As the market evolves so do consumer options

61% of consumers would be interested by an instalment option if it was added to their everyday payment cardInstallment plans have long been a standard service provided by merchants, but as the market changes, vendors of payment terminals are doing the same. They offer instant installment payment plans directly to the consumer by using the payment terminal’s touch screen. Two examples of this, are Nets in Scandinavia and Square in the USA. They both use POS screens or smartphones to offer consumers an installment option, instead of having to pay the total sum upfront. Today, customers clearly like instalment options, as confirmed by 61% of consumers being interested in using an instalment option if it was added and controlled on their everyday payment card.

Cash or card, when travelling abroad?

With all the different cards we carry on our wallet, it's quite easy to lose or forget them somewhereAround half of consumers, 43%, prefer to pay with their international payment card when travelling abroad. Many travelers, however, still exchange their money to local currency in cash before their trip or sometimes withdraw cash from local ATMs. This deprives banks of the cross-border interchange they would earn if the consumer would use a card and can also be annoying for travelers who might worry about carrying large sums of cash on them. As an efficient tool to counter cash usage, the BLINK card allows banks to offer access to a predefined currency account, while ensuring security and ease-of-mind for the customer.