Delivering top-of-wallet payment cards with advanced personalization
IDEMIA Secure Transactions (IST) has released a new suite of payment APIs (Application Programming Interfaces), structured into five core service families spanning the entire card lifecycle. These APIs are designed to help banks, fintechs, aggregators, and issuing partners elevate their current issuance capabilities and accelerate the deployment of physical and digital payment experiences.
Success in today’s payment landscape requires issuers to enhance both the customer experience and the efficiency of their internal operations.
For cardholders, payment experiences are expected to be instant, seamless, and connected across both physical and digital channels. Customers increasingly demand faster card delivery, premium personalization, instant activation, real-time card controls, instant digital issuance, push provisioning to mobile wallets, and secure frictionless payments—all directly accessible through their banking applications.
For issuers, these expectations require modern infrastructure that supports real-time issuance, production, tracking, digitization capabilities, and API-driven issuance operations to support stock and forecast management. Banks and fintechs require standardized APIs to support instant issuance and digital use cases and simplify integration by minimizing connections to third-party platforms and mobile apps.
Since March 2025, IST has rolled out a new suite of APIs that modernize how issuers, IST personalization centers, and delivery systems interact. These APIs enable every step of the card issuance process—from order to delivery—to be tracked in near real-time. Card personalization APIs redefine what’s possible by converting a static production step into a dynamic, connected service. This shift creates the digital backbone that powers real-time issuance, automated workflows, and an entire ecosystem of real-time digital services throughout the payment credential lifecycle.
The shift to API-based personalization is about unlocking new value potential for our customers. It unlocks operations from batch constraints, real-time innovation for customer experience teams, and frees up workflows from manual silos. Issuers don’t just become more efficient; they become more agile, more responsive, and better equipped to deliver the personalized experiences customers now expect. That’s the real power of this transformation.
Elyette Roux, EVP Payment Services, IST
Building on its personalization capabilities, IST is expanding its offering with a new suite of APIs that spans from physical card personalization to full digitalization services and beyond. These modular building blocks enable issuers to easily access, combine, and scale a comprehensive set of payment capabilities, accelerating innovation while reducing integration and operational complexity.
Designed to connect seamlessly with issuer back-end systems (including Card Management Systems and Authorization Servers) as well as mobile applications, the IST APIs are organized into five core service families aligned with the card lifecycle.
With more than 700 million physical payment products issued in 2025, IST combines proven expertise in large-scale physical card issuance with advanced digital payment capabilities.
As a major independent tokenization provider, the company has now provisioned more than 500 million payment tokens across a wide variety of digital payment use cases. Built on PCI-certified, resilient, secure, and scalable SaaS platforms, IST’s API-driven services enable issuers to accelerate innovation while benefiting from a flexible business model and modular approach, allowing issuers to select and consume only the services they need.
