From Mass Affluent to High Net Worth segmentations, the banking market is looking for strong distinctive products and exclusive services to win and retain high-value cardholders.
IDEMIA has clearly captured these growing market trends for products that reflect a high-end lifestyle and real status symbol. With its portfolio of high-end metal payment cards, Smart Metal, IDEMIA proposes a large range of attractive and eye-catching metal card bodies.
These range from full metal to products combining plastic and metal-based materials to fit with any customer need and any emerging trend for luxury product. 8 card structures are proposed, specifically conceived to fit with the different market expectations from a 12gr stainless steel core embedded into polymer materials to a 17gr metal veneer card, or 28gr high-end artisan silver full metal with a wide variety of sophisticated features, coatings and engraving techniques to highlight the brand designs.
Bespoke solutions can also be developed to meet with the boldest creations such as a collection of 10-carat solid gold cards with 24K gold plating for a specific market launch.
The portfolio of Smart Metal includes both contact and dual interface cards; all of which are certified by MasterCard and VISA, compliant with EMV chips, standard magnetic stripes, and common criteria and meet ISO specifications (in terms of physical parameters and magnetic stripe requirements).
With Smart Metal, a bank provides cardholders with a distinctive customer experience and confirms its position as a high-end service provider.
With IDEMIA’s metal cards, banks attract and retain high-end clients by recognizing their status with a distinctive card offering.
Metal cards and their related exclusive programs strongly stimulate consumption.
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