Getting cards in consumers’ hands quickly and efficiently
We live in a mobile and connected world that is changing how consumers interact with their financial services providers.
Consumers want to have everything at their fingertips, they don’t want to wait for products or services to be delivered and they expect a fully personalized experience. It is all about “ME, TiME and my service provider”.
At the same time, card programs and issuance are more complex today than ever before, with a greater variety of products to personalize (from EMV migration to the personalization of innovative powered cards, wearables and digital cards). Issuance of payment means requires considerable expertise.
IDEMIA’s Smart Services provide Financial Institutions with a suite of solutions to face these challenges.
The Smart Services range is split into 3 segments, each segment structured by a suite of dedicated and independent services for Financial Institutions:
Issuers have direct control over defining, tracking and modifying their IDEMIA services.
Issuers can personalize cards anywhere, within their own facilities, network of branches or retail environment.
Issuers serve consumers on-the-go with SMS, In APP and Web services.
Mashreq is committed to delivering innovative solutions that improve customer experience and become a source of sustainable differentiation. Our partnership with IDEMIA on the Instant Card Issuance solution across the UAE and Qatar, is one such example that allows any Mashreq customer to walk in to our branches and walk out with a Mashreq Credit or Debit Card in less than 30 minutes.Pankaj Kundra, Head of Payments and Personal Banking, Mashreq Bank
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