TAG partners with IDEMIA to offer Pakistan’s first eco-friendly debit card

TAG recently concluded another round of funding, attracting an additional $12 million in Septemberⁱ. The one –year old Fintech, currently valued at $100 million, partners with public and private firms to offer banking services to their employees, including a Visa-powered debit cardⁱⁱ.

Always the innovator and first-mover, TAG has chosen to partner with IDEMIA and leverage the IDEMIA GREENPAY eco-friendly product suite for the card it is offering to its customers. Made from recycled PVC, IDEMIA’s GREENPAY cards have recently been certified by Mastercard as more sustainableⁱⁱⁱ. TAG’s eco-friendly card also happens to be Pakistan’s first green debit card.

As a Fintech, we aim to be the front-runner in everything we do, from innovative banking services to cards. Working closely with IDEMIA, a payment technology leader, we have now again clinched another first in the country – by offering to our customers Pakistan’s first green debit card. The step we take today is critical for our generations to come, we are first in the region to take initiative which is sensitive to climate change and in-line with international-national commitments of Pakistan.
Talal Gondal, CEO & Founder, TAG

TAG is also leveraging IDEMIA’s Global Fintech Accelerator Program to facilitate the ramp up of its operations. The Global Fintech Accelerator Program is a fast-track program designed to enable new entrants to the industry, such as TAG, to utilize IDEMIA’s unrivalled payment card product suite and network of personalization centers to reach even more customers. With a full service, state-of-the-art card personalization center right here in Karachi, IDEMIA has been a trusted partner to Pakistani financial institutions for over a decade.

As a global technology partner to the payment industry, with a strong presence in Pakistan, IDEMIA is pleased to support TAG in its ambitions to deliver eco-friendly debit cards and expand the availability of financial services to even more people in the country.
Hennie Du Plessis, Senior Vice President (Middle East and Africa), Financial Institutions, IDEMIA

ⁱ https://www.bloomberg.com/news/articles/2021-09-22/pakistan-s-fintech-tag-raises-funds-at-100-million-valuation
ⁱⁱ https://techcrunch.com/2021/09/22/fintech-startup-tag-valued-at-100-million-in-pakistans-largest-seed-round/
ⁱⁱⁱ https://www.idemia.com/news/idemias-greenpay-cards-certified-mastercard-more-sustainable-2021-08-23