Securing daily payments with international and domestic scheme certified products
From Mass Affluent to High Net Worth segmentations, the banking market is offering metal credit cards and metal debit cards to differentiate with strong distinctive products and exclusive services. These cards that reflect a high-end lifestyle and status symbol are an asset to win and retain high-value cardholders.
IDEMIA proposes a large portfolio of attractive and eye-catching high-end metal credit cards and metal debit cards to match every customer aspiration. The materials range from full metal to a combination of plastic and metal-based materials that fit with any customer need and emerging trends for luxury products.
Specifically designed to meet the expectations of the market, several card models with various structures are available—from our 13.5g stainless steel core card featuring innovative tactile technology and exposed metal on the edge of the card, to the 28g high-end handcrafted full metal card. A variety of design features such as specific coatings, sophisticated engraving, and knockout to metal are available to enhance the brand and give each card a unique look, feel, and sound. Bespoke solutions can also be developed to meet the boldest creations with solid gold cards.
The IDEMIA metal credit cards and metal debit cards portfolio includes both contact and dual interface cards; all of which are certified by Mastercard and VISA with EMV compliant chips.
With metal credit cards and metal debit card, a bank provides cardholders with a distinctive customer experience and confirms its position as a high-end service provider.
With IDEMIA metal cards, banks attract and retain high-end clients by recognizing their status with a distinctive card offering.
Metal cards and their related exclusive programs strongly stimulate consumption.
The Resonance of Metal Cards
Various expressions of the "premiumization" wave are being seen across different industries. In banking, the premium product is cards made out of metal. A recent global survey led by Dentsu reveals how metal cards are gaining attention from consumers in different markets and with different social lifestyles.