IDEMIA launches Pakistan’s first EMV certified payment cards personalization center
IDEMIA, the world leader in trusted identities for an increasingly digital world, supports financial institutions in Pakistan with their EMV migration phase.
Oberthur Technologies, renamed IDEMIA following its merger with Safran Identity & Security (Morpho), has been operating a personalization center in Karachi for several years. Strengthening its commitment to the market IDEMIA has recently certified its PCI-CP compliant personalization center by Visa & Mastercard in order to support banks with EMV migration.
Pakistan’s Payment market is rapidly adopting the Global EMV standard for payment cards which provides higher security and convenience for payment transactions.
IDEMIA is the leader in bank cards personalization services in a full outsource model through its 40 personalization centers located all over the world. Many global and local banks trust IDEMIA’s expertise in providing these outsourced services.
IDEMIA is increasing its investment to support the Pakistani market, and in this particular case the banking and payment industry. We are very optimistic regarding Pakistan’s economic prospects and will continue to be a key player in providing digital security solutions in this market.
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