Safran is changing its companies’ names and its visual identity to bolster the Group’s position as a global industrial leader and accelerate its international growth.
Effective today, all Group companies will be communicating under a single brand name and logo: Safran. At the same time, Safran is launching its new brand tagline, “Powered by trust”, which reflects the confidence delivered by Safran’s people, over and above the technologies invented across the Group.
All company names now include the Safran brand name, along with a description of their business.
(* The name change will take effect following the merger of the launcher businesses of Airbus Group and Safran)
Safran is therefore taking a major step forward in its brand evolution, for the benefit of its customers, partners, shareholders and employees. The changeover will:
Consolidating our Group under a single name is a powerful vehicle for bolstering the feeling of all of our 70,000 employees that they belong to the same global enterprise and share the same values.This change will allow us to unite our efforts and focus our investments on a single brand, to the greater benefit of all of our businesses worldwide. Our unique brand will be nurtured even more strongly in the future by the success of our companies, and our companies in turn will be nurtured by Safran’s image and renown.
About IDEMIA - OT-Morpho is now IDEMIA, the global leader in Augmented Identity for an increasingly digital world, with the ambition to empower citizens and consumers alike to interact, pay, connect, travel and vote in ways that are now possible in a connected environment.
Securing our identity has become mission critical in the world we live in today. By standing for Augmented Identity, we reinvent the way we think, produce, use and protect this asset, whether for individuals or for objects. We ensure privacy and trust as well as guarantee secure, authenticated and verifiable transactions for international clients from Financial, Telecom, Identity, Public Security and IoT sectors.
OT (Oberthur Technologies) and Safran Identity & Security (Morpho) have joined forces to form IDEMIA. With close to $3 billion in revenues and 14,000 employees around the world, IDEMIA serves clients in 180 countries.
For more information, head to www.idemia.com. And follow us @IdemiaGroup on Twitter.